Confused by Funnels? Simplify Your Path to More Leads and Sales Today!

Turn your funnel frustration into a seamless sales process, no tech skills required.

What the Funnel?! Build Funnels That Work Without Overwhelm or Guesswork

Funnels. You’ve heard they’re essential, but every time you try to figure them out, it feels like you’re drowning in jargon, tools, and endless options.

Sound familiar?

What the Funnel is here to cut through the noise and finally make funnels simple, actionable, and effective—no advanced tech skills required.

Funnels Without the Headache

This isn’t just another “watch and figure it out” course. What the Funnel is a step-by-step guide designed to:

✳️ Simplify the tech, even if you “hate all this digital stuff.”

✳️ Streamline the process so your funnel works seamlessly.

✳️ Supportive: Full of resources to help you succeed, no matter your starting point.

You don’t need to be a tech wizard or funnel expert. You just need a willingness to learn—and this course does the rest.

Why Most Funnels Fail (and How Yours Won’t)

Here’s the truth: most funnels fail because they’re built backwards.

You’re focused on tools, platforms, and hacks—but not the actual journey your ideal customer takes.

A great funnel isn’t just a bunch of pages linked together—it’s a clear, intentional path that turns curious visitors into paying clients.

In What the Funnel, you’ll learn everything you need to build, implement, and optimise your funnel—whether you’re starting from scratch or fixing one that isn’t working.

Perhaps you have heard...

Just create a lead magnet (you have no idea what a lead magnet is)...
Stick it on your landing page (my what?)...
Build a funnel (can't I just get one from Ikea?)...
Send it to your list (you don't have one of those either)...
And then sign up clients (uh...)...
Nah!

Let me assure you, you are not alone. In fact, I started exactly there 10 years ago when I came across my first business uh, let's call them an advisor, yes that's it, "advisor".

I had NO IDEA what they were talking about and the fact that they made it sound so easy and so naturally obvious while the whole room nodded along like those dogs you used to see on the parcel shelf in cars a long, long time ago. I felt like a complete idiot and completely alone. And I took myself off back into corporate to out myself out of my funnel misery.

The saddest part is, I am a techy, I know, love and understand tech and yet this one fundamental part of business was being stripped away from me and the whole "online business" thing seemed like something that happened for other people. The spiral is real and it's painful. But it doesn't have to be, because I won't let that happen to you.

Let me introduce you to...

'What the Funnel'

The in-depth course that will help you build those funnels once and for all.

I’ve taken everything I have learned from working in a wide variety of online businesses and my qualification in Digital Marketing and created this comprehensive course to help you go from What the Funnel to ready to get marketing.

This 7 module hands-on course breaks down into:

What is a Funnel?

Understand the purpose of funnels and how they work to move your audience from interest to action.

Types of Funnels

Explore the most common funnel types and when to use them, from lead generation to sales funnels.

The Aim of Funnels

Learn how to define your funnel’s purpose and measure its success.

Funnel Maps

This module will show you some funnel maps. See your funnel laid out visually, step by step, so you know exactly how all the pieces fit together.

Build a Funnel

Watch as we build a funnel from scratch, breaking down every tool and step to make it achievable for you.

Resources

Access templates, examples, and guides that save you time and effort.

Terminology

Confused by jargon? This module simplifies the language of funnels so you’re never stuck again.

Bonuses to Make It Even Easier

🎁 Funnel Templates That Convert – Plug-and-play designs for emails and landing pages.

🎁 Automation Made Easy Guide – Save time with step-by-step automation tutorials.

🎁 Lifetime Access (course lifetime, not your lifetime) – Revisit the course whenever you need a refresher.

In What the Funnel, you will learn:

✅ How to reverse-engineer your funnel so it starts with your customer in mind.

✅ The exact blueprint for connecting all the dots —lead magnets, email automations, landing pages, and more.

✅ How to nurture leads without overwhelming them.

No fluff. No guesswork. Just actionable steps that bring results.

Who is 'What the Funnel' for?

This course was made for small business owners, coaches, and service providers who:

✅ Have a product or service they’re proud of but struggle to sell consistently.

✅ Feel stuck with tech that seems overly complicated.

✅ Want a funnel that works—without the stress of figuring it all out alone.

✅ Are ready to stop wasting time on strategies that don’t convert.

✅ You’re ready to stop guessing and start seeing results.

What Makes This Course Different?

Unlike other funnel courses, I focus on what works for small businesses.

This isn’t about following trends or shiny tools—it’s about creating something sustainable. Plus, I explain everything in plain English, skipping the jargon.

Who is your Trainer?

Victoria Canham is a skilled performance coach who has a knack for helping busy decision-makers achieve their goals without getting bogged down by technology hassles.

With a background in education and change management, coupled with a genuine desire to empower others, Victoria has spent her career guiding professionals through the ins and outs of building and growing their ventures.

Victoria's journey began at Cape Technikon in Cape Town, South Africa, where she earned a Bachelor of Education in Post-School Education and a National Diploma in Food Service Management. These studies provided her with a strong foundation in teaching and management, skills she later adapted to the business world.

To keep up with the fast-changing digital landscape, Victoria pursued a Certificate in Digital Marketing in 2019. This allowed her to offer her clients practical strategies for navigating the online realm.

Let’s Build a Funnel That Converts

If you’re tired of feeling stuck and ready to finally make your funnel work, now’s the time to join.

👉 Enrol now for just £97 plus VAT

Your future clients are waiting. Let’s make sure they find you.