Are you ready to feel confident with funnels and ready to get active, engaged people onto your list?

Whether you’re a coach, consultant, online teacher or other online business who is tired of being confused by funnels and all that digital malarkey, this course will teach you how to build personalised, straightforward funnels that convert.

The thing with the online world is it's all very full of assumptions and jargon starting from lead magnets to value ladders to funnels themselves and on and on and on. And funnels don't necessarily have the best rap, especially since the "bro marketers" have jumped all over funnels as the miracle cure-all secret to the mythical six figures.

Now don't get me wrong, funnels are wonderful, automated little gems of purrrrrre gold!

Why? Well, because they save you time and money and don't leave your customers hanging waiting for information from you. All they are really is an automated way of building a relationship with your potential customers.

The goal is that those engaged audience members turn into clients and customers.

Perhaps you have heard...

Just create a lead magnet (you have no idea what a lead magnet is)...
Stick it on your landing page (my what?)...
Build a funnel (can't I just get one from Ikea?)...
Send it to your list (you don't have one of those either)...
And then sign up clients (uh...)...
Nah!

Let me assure you, you are not alone. In fact, I started exactly there 10 years ago when I came across my first business uh, let's call them an advisor, yes that's it advisor and I had NO IDEA what they were talking about and the fact that they made it sound so easy and so naturally obvious while the whole room nodded along like those dogs you used to see on the parcel shelf in cars a long, long time ago. I felt like a complete idiot and completely alone. And I took myself off back into corporate to out myself out of my funnel misery.

The saddest part is, I am a techy, I know, love and understand tech and yet this one fundamental part of business was being stripped away from me and the whole "online business" thing seemed like something that happened for other people. The spiral is real and it's painful. But it doesn't have to be, because I won't let that happen to you.

Let me introduce you to...

'What the Funnel'

The in-depth course that will help you build those funnels once and for all.

I’ve taken everything I have learned from working in a wide variety of online businesses and my qualification in Digital Marketing and created this comprehensive course to help you go from What the Funnel to ready to get marketing.

This 7 module hands-on course breaks down into:

What is a Funnel?

An introduction to funnels and their purpose and how they can help your business and audience grow.

Types of Funnels

In this module we talk about the types of funnels you can use in your business.

The Aim of Funnels

This module will show you the marketing purpose of a funnel and what you are hoping to achieve in each stage. This is the start of your funnel strategy.

Funnel Maps

This module will show you some funnel maps and help you to visualise how your first funnel may look and help you to strategise your subsequent funnels.

Build a Funnel

This module will guide you through how to create funnel maps using various free tools which will support your funnel strategy until you are ready to invest in more robust solutions. This module pulls everything together so you will finally understand how lead magnets, landing pages and funnels all combine to transform your business by saving you time and money.

Resources

Find your funnel checklist and other tools and resources to help you build your funnels with ease.

Terminology

This module will help you to understand all the technical jargon that is thrown about when it comes to Funnels and digital marketing as a whole.

Who is 'What the Funnel' for?

Coaches, Counsellors and Therapists
Heart-centred business owners who just want to focus on the work that they actually love to do, rather than the tech that is too time-consuming to learn and apply.
Online business owners who want to free up the time they currently spend on trying to get leads.
People who are ready to take action to get their marketing funnels set up and converting.

Who is your Trainer?

Victoria Canham is a skilled business coach who has a knack for helping busy decision-makers achieve their goals without getting bogged down by technology hassles.

With a background in education and change management, coupled with a genuine desire to empower others, Victoria has spent her career guiding business owners through the ins and outs of building and growing their ventures.

Victoria's journey began at Cape Technikon in Cape Town, South Africa, where she earned a Bachelor of Education in Post-School Education and a National Diploma in Food Service Management. These studies provided her with a strong foundation in teaching and management, skills she later adapted to the business world.

To keep up with the fast-changing digital landscape, Victoria pursued a Certificate in Digital Marketing in 2019. This allowed her to offer her clients practical strategies for navigating the online realm.