From Valued to Vanishing: What Sidelining a Top Performer Costs a Business

Victoria Canham • 6 August 2025 • 5 min read

Victoria Canham Consultancy | From Valued to Vanishing: Blog post title with a person's reflection in a puddle, symbolising feeling sidelined and invisible at work.

Clients do not come first. Employees come first. If you take care of your employees, they will take care of your clients.

- Richard Branson

Imagine this: a seasoned senior programme manager, two decades of loyalty and success under his belt, suddenly finds himself with nothing to do. His inbox is empty, his calendar clear, and his once-vibrant role has dwindled to hours of thumb-twiddling. He’s not been fired, but he’s certainly been sidelined. The feeling? Dejection, bewilderment, and a profound sense of being undervalued.

This isn't a hypothetical scenario; it's the reality for a friend of mine, and sadly, it's a story playing out in countless organisations today. When a business, often unintentionally, allows its most experienced and dedicated people to feel invisible, it's not just a personal tragedy for the individual; it's a catastrophic failure of employee experience that carries a hefty price tag.

The Anatomy of a Sidelining

How a Business Accidentally Tells Its Best People They're Not Needed Anymore

My friend, let's call him Mark, has been a linchpin in his company for over 20 years. He's navigated complex projects, mentored countless junior colleagues, and consistently delivered results. He was the go-to person for problem-solving, a true asset. Then, a series of organisational shifts began. New leadership arrived, strategic priorities changed, and the once-clear pathways for his expertise became murky.

Slowly but surely, the work dried up. Projects he would once have led just aren’t forthcoming. He isn’t necessarily excluded from key meetings, there just aren’t any meetings happening. He wasn't explicitly told he was surplus to requirements, but the message was loud and clear through the absence of opportunity. He's still employed, still turning up, but his contributions have effectively vanished.

The disconnect lies further up the line, and he isn’t the only person suffering under this new dynamic. Someone, somewhere, isn’t aligning priorities and outputs, which impacts the workforce massively, even if the bottom line is still making shareholders happy. This isn't just about a lack of tasks; it's about a loss of purpose, identity, and professional dignity.

The Leadership and Culture Breakdown

Beyond the Organisational Chart: What This Story Reveals About Leadership and Culture

Mark's story isn't just about one individual's plight; it's a stark symptom of deeper issues within an organisation's leadership and culture. As an expert in employee experience and culture change, I see this pattern emerge when businesses fail to understand the intricate psychology of their workforce.

✳️ Communication Breakdown: Often, when strategic changes occur, the "why" isn't adequately communicated to everyone. Leaders might assume that a new direction is self-explanatory, but without clear, consistent, and empathetic communication, employees fill the void with assumptions – usually negative ones. Mark wasn’t told about his changing role or how his skills might be redeployed; he was simply bypassed. This lack of transparency erodes trust.

✳️ Neglect of Strategic Talent Management: A truly effective organisation views its people as its greatest asset. This means not just hiring well, but actively managing, developing, and retaining talent throughout their entire tenure. Sidelining a long-serving, successful employee indicates a failure to strategically plan for their evolving role within the new landscape. It's a costly oversight that suggests a short-sighted approach to human capital. Add to this “off-shoring” strategic services, like HR, and you can see costs continue to escalate.

✳️ Culture of Expediency over Empathy: In the rush to implement new strategies or achieve quick wins, some business cultures inadvertently prioritise immediate tasks over the well-being and long-term engagement of their people. This can lead to a transactional approach where employees are seen as cogs, rather than valued contributors with unique experiences and potential. A healthy culture fosters a sense of belonging and purpose, ensuring that even during change, no one is left feeling irrelevant.

The Cost of Disengagement: The Real Price of Dejection

The Business Costs of a Bad Employee Experience

The emotional toll on Mark is immense, but the impact on the business is equally significant, albeit often hidden from plain sight. From an employee experience and culture perspective, what happens internally always impacts external perception and performance.

✳️ Loss of Institutional Knowledge and Expertise: Mark represents decades of accumulated knowledge, client relationships, and operational wisdom. When he's sidelined, that invaluable intellectual capital is effectively lost to the company. New hires, no matter how talented, can't replicate that overnight.

✳️ Crippling Morale and Productivity: Disengagement is contagious. When colleagues see a respected peer like Mark being sidelined, it sends a powerful message: "This could happen to me." This fosters anxiety, reduces motivation, and can lead to a significant drop in overall team productivity and morale. Why should others invest their all if their loyalty isn't reciprocated?

✳️ Damage to Employer Brand: In today's interconnected world, stories like Mark's don't stay hidden. They spread through professional networks, online reviews, and informal conversations. This silent erosion of the employer brand makes it significantly harder to attract top talent, as prospective employees will be wary of joining a company that doesn't value its long-term contributors. This directly impacts your ability to attract the best people and, ultimately, your bottom line.

✳️ Missed Opportunities for Innovation: A disengaged employee is not an innovative one. Mark, with his vast experience, could have been a valuable resource for navigating the new changes, identifying efficiencies, or even developing new solutions. By sidelining him, the company misses out on potential breakthroughs and critical insights.

Conclusion: A Path Forward

Mark's story is a powerful reminder that employee experience isn't a wish list item or a ‘later’ problem; it's a strategic imperative. Businesses that fail to nurture their talent, communicate effectively, and adapt their leadership during periods of change risk not only losing invaluable people but also undermining their own success.

Contrary to popular belief, your employees aren’t all just sitting about, quite happy doing nothing. They have their own ambitions and goals and will quite happily take their skills and the knowledge they gained while in your business to your competitors, if you don’t treat them with the respect that they deserve. Employment is supposed to be a two-way street, not a one-sided hellfest.

As an expert in employee experience, culture change, and leadership, I believe that every organisation has the potential to create an environment where every employee feels valued, engaged, and empowered, regardless of how their role evolves. It requires a deep understanding of human behaviour, proactive leadership, and a commitment to building a culture where people truly thrive.

If your business is struggling with employee disengagement, navigating significant change, or simply wants to ensure your most valuable assets – your people – remain at the heart of your strategy, it's time to chart a new course. Let's work together to transform your employee experience into a powerful competitive advantage. Book a call.

🔻

I am Victoria Canham. Performance Coach. People Partner. Straight-talker.

I work with ambitious leaders and businesses who want more than just high performance—they want a workplace culture where clarity, courage, and humanity lead.

After two decades in talent, culture, and leadership development (and one previous life as a chef!), I’ve coached hundreds of professionals to ditch performance plateaus and lead with purpose.

If you're ready to build a team that actually delivers—without burning out your people—let’s talk.

👉 Book a Clarity & Culture Call

Follow me on LinkedIn for more insights on building high-performing teams in 2025.

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Victoria Canham - Performance and People Strategic Partner

Victoria Canham is an ICF-accredited Certified Professional Coach and the founder of Victoria Canham Consultancy. We are a specialist performance consultancy partnering with senior leaders and HR teams to elevate culture, leadership, and employee experience. Rooted in behavioural insight and change expertise, we diagnose what's truly holding performance back, co-creating practical, strategic interventions that drive sustainable business results and build workplaces that work—for people and performance.

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