That's ok, I know what it feels like to have too much to do and not enough hours left to get it all done. Whether it is amending pages on your website, building an email marketing funnel or even migrating your course from one platform to another, I can help you.
That's ok, I know what it feels like to have too much to do and not enough hours left to get it all done. Whether it is amending pages on your website, building an email marketing funnel or even migrating your course from one platform to another, I can help you.
🟡 You're falling behind on your deadlines because you just don't have the time to learn all the tech and then do all the tech.
🟡 You've been on loads of courses and you know your stuff but find the tech almost impossible.
🟡 Having to learn how all the tech works, before even getting started is stealing your joy.
🟡 You just need a little bit of support from someone you don't have to micromanage or train first.
🟡 You just want to do the work you love, the work you were born to do not all this techy nonsense.
🟡 You would love to spend the evenings and weekends with your partner, kids, pets and friends but instead you have to learn how to build a funnel.
What if you could just turn up and do the work you love?
Imagine all your marketing tools setup and running automatically for you, so when someone joins your mailing list, your beautiful emails are sent to them automatically, every time, leaving you to concentrate on doing the work you love.
Wouldn't it be amazing if you were only paying for the software and tech solutions you actually use?
Together we will audit your business and work out what tech you need and what you can offload, saving you time, money and energy.
Wouldn't it be fantastic if you had someone to help who talks to you like a human being?
Imagine not being treated like and spoken to like a robot that speaks a different language? It's possible, I can give you back control of your tech stack and your business.
Choice makes it even more overwhelming, because "what if you make the wrong choice"? I will get your tech setup and working for you by creating a tech stack that's is actually fit for purpose.
I know you've been told to "work on your business" and this feels like one of those things the "gurus" are talking about, but it really isn't. Working on your business should focus on the activities that make you money and the things that will make you money in future. Stressing over your tech tools isn't it.
Let's get your FEA Create all set up and ready to roll. I have been working with the platform since 2020 so am able to get you set up and basics operational in just a few hours.(This offer also applies to all GoHighLevel platforms e.g. FG Funnels)
£500
Let's get your FEA Create all set up and ready to roll. I have been working with the platform since 2020 so am able to get you set up, your website and funnels all live within a day.
What if you could just turn up and do the work you love? Imagine all your marketing tools setup and running automatically for you, so when someone joins your mailing list, your beautiful emails are sent to them automatically, every time, leaving you to concentrate on doing the work you love.
(This offer also applies to all GoHighLevel platforms e.g. FG Funnels)
£900
Is Tech giving you a massive headache? Then my VIP Day is for you.I will tackle your tech head-on and make sure that I get it all done for you quickly, properly and discretely. You can book me for the day (or multiple days, depending on your budget) and I will get things done for you while you concentrate on doing the work you love. Stop wasting your time and talent trying to learn, do, troubleshoot, repeat.
£500
Is Tech giving you a massive headache? Then my VIP Day is for you. I will tackle your tech head-on and make sure that I get it all done for you quickly, properly and discretely. You can book me for the day (or multiple days, depending on your budget) and I will get things done for you while you concentrate on doing the work you love. Stop wasting your time and talent trying to learn, do, troubleshoot, repeat.
What if you could just turn up and do the work you love? Imagine all your marketing tools setup and running automatically for you, so when someone joins your mailing list, your beautiful emails are sent to them automatically, every time, leaving you to concentrate on doing the work you love.
£900
Tech Power Hour
Sometimes you just need an extra, or faster, pair of hands to get things done without committing to contracts, while maintaining control over your budget. This service is best for a tech hiccup or for course reviews and testing.
£150
Includes:
3 Personalised Funnel Steps with Order Form
Product Set up
Tags
Up to 2 Workflows
One Full Revision
*All copy and images to be provided by the client
£450
Includes:
Opt-in Page with form
Thank You Page
Opt in workflow
One full revision
*All copy and images to be provided by the client
£250
Let's get your FEA Create all set up and ready to roll. I have been working with the platform since 2020 so am able to get you set up and basics operational in just a few hours.(This offer also applies to all GoHighLevel platforms e.g. FG Funnels)
£500
Let's get your FEA Create all set up and ready to roll. I have been working with the platform since 2020 so am able to get you set up, your website and funnels all live within a day.
What if you could just turn up and do the work you love? Imagine all your marketing tools setup and running automatically for you, so when someone joins your mailing list, your beautiful emails are sent to them automatically, every time, leaving you to concentrate on doing the work you love.
(This offer also applies to all GoHighLevel platforms e.g. FG Funnels)
£900
Is Tech giving you a massive headache? Then my VIP Day is for you.I will tackle your tech head-on and make sure that I get it all done for you quickly, properly and discretely. You can book me for the day (or multiple days, depending on your budget) and I will get things done for you while you concentrate on doing the work you love. Stop wasting your time and talent trying to learn, do, troubleshoot, repeat.
£500
Is Tech giving you a massive headache? Then my VIP Day is for you. I will tackle your tech head-on and make sure that I get it all done for you quickly, properly and discretely. You can book me for the day (or multiple days, depending on your budget) and I will get things done for you while you concentrate on doing the work you love. Stop wasting your time and talent trying to learn, do, troubleshoot, repeat.
What if you could just turn up and do the work you love? Imagine all your marketing tools setup and running automatically for you, so when someone joins your mailing list, your beautiful emails are sent to them automatically, every time, leaving you to concentrate on doing the work you love.
£900
Tech Power Hour
Sometimes you just need an extra, or faster, pair of hands to get things done without committing to contracts, while maintaining control over your budget. This service is best for a tech hiccup or for course reviews and testing.
£150
Includes:
3 Personalised Funnel Steps with Order Form
Product Set up
Tags
Up to 2 Workflows
One Full Revision
*All copy and images to be provided by the client
£500
Includes:
Opt-in Page with form
Thank You Page
Opt in workflow
One full revision
*All copy and images to be provided by the client
£250
Book a discovery call to discuss your options and how I can support your business.
— Sandeep Raju, Lucky Rebel Kombucha
— Sandeep Raju, Lucky Rebel Kombucha
Have you ever anted to grow your audience but thought that paid ads were the only way, but also the preserve of the, frankly, loaded business owner? Paid ads are great, sometimes, but they are not the only way. This is because is has never been easier to get in front of various audiences, than it is right now in this age of social media and digital marketing.
One way to do that is through "Audience Borrowing".
"Audience borrowing" is a marketing term that refers to a strategy where a brand or company targets a specific audience that is already engaged with or loyal to another brand. Instead of trying to build an audience from scratch, you as a business owner "borrow" the attention and interest of an existing audience by associating itself with a complementary or similar brand.
This strategy has often been used in influencer marketing or partnerships between brands. For example, a fitness apparel brand might collaborate with a popular fitness influencer who already has a large and dedicated audience. By leveraging the influencer's audience, the brand can reach and engage with potential customers who have a demonstrated interest in fitness.
Audience borrowing can be a cost-effective and efficient way for a brand to expand its reach and tap into an existing community that aligns with its target market. However, it's important for brands to ensure that the partnership or association is authentic and aligned with their values to maintain credibility with the borrowed audience.
There are a variety of ways in which you can get in front of other people's audiences, for example, in a weekly newsletter.
Every week I send out a newsletter on business and tech, that includes a section where I highlight a programme, service or launch from one of my group members from my Facebook group, The Startup Business Coaching Group. My group members can submit details of their programmes and offers, that I then share with my audience on a weekly basis.
Other ways of audience borrowing include being a guest expert on other people's programmes, courses, podcasts and retreats. As the guest expert, you would develop a short course, module or talk that you would then deliver on their platform, to their audience. Their audience may as a result of your contribution, choose to sign up to your freebie or reach out to work with you directly.
There are of course, some guiding principles for successful audience borrowing:
Ensure that the audience you are borrowing aligns with your brand, product, or service. The borrowed audience should have an interest or need that is relevant to what you offer. This alignment will increase the likelihood of converting the borrowed audience into your own customers.
Maintain authenticity in your approach. The borrowed audience is loyal to another brand or influencer, so it's crucial to be transparent and genuine in your association. Any collaboration or partnership should be seen as a natural fit, adding value to both the borrowed audience and your brand.
Evaluate the trust and credibility of the brand or influencer you are borrowing the audience from. The borrowed audience has an existing relationship with that brand, so it's essential to choose partners who have a positive reputation and share similar values. Aligning yourself with a reputable brand will enhance your own credibility in the eyes of the borrowed audience.
Consider the overlap between your existing audience and the borrowed audience. Analyse whether the borrowed audience is entirely new or if there is an existing overlap. If there is significant overlap, it might limit the reach and effectiveness of your audience borrowing strategy. Look for opportunities to reach a new and untapped audience segment.
Clearly communicate your unique value proposition to the borrowed audience. Explain why they should engage with your brand, what benefits or solutions you offer, and how you differentiate yourself from competitors. Clearly articulating your value will help convince the borrowed audience to become your own loyal customers.
Consider the potential for a long-term relationship with the borrowed audience. While the initial goal may be to acquire new customers, think about how you can build ongoing engagement and loyalty with them. Create a plan to nurture and retain these customers beyond the borrowed audience strategy.
Establish metrics to track the effectiveness of your audience borrowing efforts. Set goals, monitor engagement, track conversions, and assess the return on investment (ROI) of your marketing initiatives. Use data and analytics to refine your approach and optimise your strategy over time.
By considering these factors, you can maximise the effectiveness of audience borrowing and turn borrowed audiences into your own loyal customer base.
When approaching audience borrowing, there are a few potential avenues to consider:
Influencers have dedicated followers who trust their recommendations. Identify influencers whose audience aligns with your target market and reach out to them with a partnership proposal. Explain how collaborating with your brand would benefit both their audience and your business. This could include sponsored content, guest appearances, or joint promotions.
Look for brands that offer complementary products or services to yours. These brands may have a similar target audience, but their offerings do not directly compete with yours. Propose cross-promotional opportunities, such as co-hosting events, bundling products, or endorsing each other's offerings to leverage each other's audiences.
Seek out industry experts or thought leaders who have a strong presence and following within your niche. These individuals often have engaged audiences that are interested in their insights and recommendations. Collaborate with them on content creation, joint webinars or podcasts, or featuring their expertise on your platforms to tap into their audience.
Explore partnerships with media outlets or publishers that have a substantial readership or viewership within your target market. This could involve guest contributions, sponsored content, or advertising opportunities to expose your brand to their audience.
Thoroughly research the potential partners you're considering. Understand their audience demographics, engagement levels, and values to ensure alignment with your brand.
Tailor your outreach to each potential partner. Demonstrate that you understand their audience and explain why your collaboration would be mutually beneficial. Highlight how their audience would benefit from your product or service.
Prepare a compelling proposal that outlines the specific collaboration ideas you have in mind. Clearly articulate how the borrowed audience will gain value from the partnership. Include details about the content format, distribution channels, and expected outcomes.
Take the time to build relationships with potential partners before making a formal proposal. You can find people with similar business interests in Facebook and LinkedIn groups. Engage with their content, provide value, and establish rapport. This will increase the likelihood of them being receptive to your audience borrowing proposal.
Once you've established initial interest, engage in discussions to finalise the terms of the collaboration. Negotiate aspects such as content creation responsibilities, promotional efforts, duration of the partnership, and any financial arrangements.
In conclusion, audience borrowing is a marketing strategy that allows brands to tap into existing audiences by partnering with influencers, complementary brands, industry experts, or media outlets.
By leveraging the attention and trust of these audiences, businesses can expand their reach, acquire new customers, and increase brand awareness.
Remember that audience borrowing should be a win-win situation for both parties involved. It's important to approach potential partners respectfully, offering value and benefits to their audience while also benefiting your own brand's growth.
You can pay by Stripe using your debit or credit card.Should you wish to discuss a payment plan, book a call with me here.
Not at all, I don't do administrative duties at all, I am actually an ICF-accredited Professional Certified Coach and technophile who loves helping people to setup their tech and helping them to get into alignment with their strategy.
I set this side of my business up because I felt frustrated on behalf of the people who keep getting stuck because of the tech in their business. I also do pure performance coaching packages, so don't be surprised to see that. If you would like to find out more about how I can help you, come have a call
Yes, of course, I can. This website is built by me, using FEA Create (GoHighLevel) and I can also provide other examples, please just ask.
I have experience building and supporting GoHighLevel (FEA Create, FG Funnels and other variations of the GHL platform), MailerLite, MailChimp, Teachery, Teachable, ThriveCart, Kajabi , Kit, Skool and Circle.
© Copyright 2024 Victoria Canham Coaching