Victoria Canham Coaching

Just don't have the time to get all your tech built?

That's ok, I know what it feels like to have too much to do and not enough hours left to get it all done. Whether it is amending pages on your website, building an email marketing funnel or even migrating your course from one platform to another, I can help you.

That's ok, I know what it feels like to have too much to do and not enough hours left to get it all done. Whether it is amending pages on your website, building an email marketing funnel or even migrating your course from one platform to another, I can help you.

Does this sound familiar?

🟡 You're falling behind on your deadlines because you just don't have the time to learn all the tech and then do all the tech.

🟡 You've been on loads of courses and you know your stuff but find the tech almost impossible.

🟡 Having to learn how all the tech works, before even getting started is stealing your joy.

🟡 You just need a little bit of support from someone you don't have to micromanage or train first.

🟡 You just want to do the work you love, the work you were born to do not all this techy nonsense.

🟡 You would love to spend the evenings and weekends with your partner, kids, pets and friends but instead you have to learn how to build a funnel.

What if things could be different?

What if you could just turn up and do the work you love?


Imagine all your marketing tools setup and running automatically for you, so when someone joins your mailing list, your beautiful emails are sent to them automatically, every time, leaving you to concentrate on doing the work you love.

Wouldn't it be amazing if you were only paying for the software and tech solutions you actually use?

Together we will audit your business and work out what tech you need and what you can offload, saving you time, money and energy.

Wouldn't it be fantastic if you had someone to help who talks to you like a human being?

Imagine not being treated like and spoken to like a robot that speaks a different language? It's possible, I can give you back control of your tech stack and your business.

If you’re finding yourself nodding along to all this, you’re not alone…

Tech is the biggest obstacle faced by many online entrepreneurs, partly because there is so much choice...

Choice makes it even more overwhelming, because "what if you make the wrong choice"? I will get your tech setup and working for you by creating a tech stack that's is actually fit for purpose.


I know you've been told to "work on your business" and this feels like one of those things the "gurus" are talking about, but it really isn't. Working on your business should focus on the activities that make you money and the things that will make you money in future. Stressing over your tech tools isn't it.

Which is why I’m soooo excited to introduce:

The Tech Support Packages!

Pick the right one for you and your business.

FEA Create VIP Half Day

Let's get your FEA Create all set up and ready to roll. I have been working with the platform since 2020 so am able to get you set up and basics operational in just a few hours.(This offer also applies to all GoHighLevel platforms e.g. FG Funnels)

£500

BUY NOW

FAQ image

FEA Create VIP Day

Let's get your FEA Create all set up and ready to roll. I have been working with the platform since 2020 so am able to get you set up, your website and funnels all live within a day.

What if you could just turn up and do the work you love? Imagine all your marketing tools setup and running automatically for you, so when someone joins your mailing list, your beautiful emails are sent to them automatically, every time, leaving you to concentrate on doing the work you love.

(This offer also applies to all GoHighLevel platforms e.g. FG Funnels)

£900

BUY NOW

FAQ image

VIP Half Day

Is Tech giving you a massive headache? Then my VIP Day is for you.I will tackle your tech head-on and make sure that I get it all done for you quickly, properly and discretely. You can book me for the day (or multiple days, depending on your budget) and I will get things done for you while you concentrate on doing the work you love. Stop wasting your time and talent trying to learn, do, troubleshoot, repeat.

£500

BUY NOW

FAQ image

VIP Day

Is Tech giving you a massive headache? Then my VIP Day is for you. I will tackle your tech head-on and make sure that I get it all done for you quickly, properly and discretely. You can book me for the day (or multiple days, depending on your budget) and I will get things done for you while you concentrate on doing the work you love. Stop wasting your time and talent trying to learn, do, troubleshoot, repeat.

What if you could just turn up and do the work you love? Imagine all your marketing tools setup and running automatically for you, so when someone joins your mailing list, your beautiful emails are sent to them automatically, every time, leaving you to concentrate on doing the work you love.

£900

BUY NOW

FAQ image

Tech Power Hour

Sometimes you just need an extra, or faster, pair of hands to get things done without committing to contracts, while maintaining control over your budget. This service is best for a tech hiccup or for course reviews and testing.

£150

BUY NOW

Done for You Sales Funnel*

Includes:

3 Personalised Funnel Steps with Order Form

Product Set up

Tags

Up to 2 Workflows

One Full Revision

*All copy and images to be provided by the client

£450

BUY NOW

Done for You Lead Magnet Funnel*

Includes:

Opt-in Page with form

Thank You Page

Opt in workflow 

One full revision 

*All copy and images to be provided by the client

£250

BUY NOW

FEA Create VIP Half Day

Let's get your FEA Create all set up and ready to roll. I have been working with the platform since 2020 so am able to get you set up and basics operational in just a few hours.(This offer also applies to all GoHighLevel platforms e.g. FG Funnels)

£500

BUY NOW

FAQ image

FEA Create VIP Day

Let's get your FEA Create all set up and ready to roll. I have been working with the platform since 2020 so am able to get you set up, your website and funnels all live within a day.

What if you could just turn up and do the work you love? Imagine all your marketing tools setup and running automatically for you, so when someone joins your mailing list, your beautiful emails are sent to them automatically, every time, leaving you to concentrate on doing the work you love.

(This offer also applies to all GoHighLevel platforms e.g. FG Funnels)

£900

BUY NOW

FAQ image

VIP Half Day

Is Tech giving you a massive headache? Then my VIP Day is for you.I will tackle your tech head-on and make sure that I get it all done for you quickly, properly and discretely. You can book me for the day (or multiple days, depending on your budget) and I will get things done for you while you concentrate on doing the work you love. Stop wasting your time and talent trying to learn, do, troubleshoot, repeat.

£500

BUY NOW

FAQ image

VIP Day

Is Tech giving you a massive headache? Then my VIP Day is for you. I will tackle your tech head-on and make sure that I get it all done for you quickly, properly and discretely. You can book me for the day (or multiple days, depending on your budget) and I will get things done for you while you concentrate on doing the work you love. Stop wasting your time and talent trying to learn, do, troubleshoot, repeat.

What if you could just turn up and do the work you love? Imagine all your marketing tools setup and running automatically for you, so when someone joins your mailing list, your beautiful emails are sent to them automatically, every time, leaving you to concentrate on doing the work you love.

£900

BUY NOW

FAQ image

Tech Power Hour

Sometimes you just need an extra, or faster, pair of hands to get things done without committing to contracts, while maintaining control over your budget. This service is best for a tech hiccup or for course reviews and testing.

£150

BUY NOW

Done for You Sales Page Funnel*

Includes:

3 Personalised Funnel Steps with Order Form

Product Set up

Tags

Up to 2 Workflows

One Full Revision

*All copy and images to be provided by the client

£500

BUY NOW

Done for You Lead Magnet Funnel*

Includes:

Opt-in Page with form

Thank You Page

Opt in workflow 

One full revision 

*All copy and images to be provided by the client

£250

BUY NOW

Not Ready to Buy?

Book a discovery call to discuss your options and how I can support your business.

Testimonials

⭐️⭐️⭐️⭐️⭐️

Honestly Vic, you've done in one hour what I haven't been able to do in four years. Thank you so much, my business wouldn't be growing without you.

— Sandeep Raju, Lucky Rebel Kombucha

⭐️⭐️⭐️⭐️⭐️

Honestly Vic, you've done in one hour what I haven't been able to do in four years. Thank you so much, my business wouldn't be growing without you.

— Sandeep Raju, Lucky Rebel Kombucha

TECH & BUSINESS ARTICLES

Neon sign which reads What is...Audience Borrowing?

Victoria Canham Coaching Blog: What is...Audience Borrowing?

May 16, 20237 min read

What is Audience Borrowing?

Have you ever anted to grow your audience but thought that paid ads were the only way, but also the preserve of the, frankly, loaded business owner? Paid ads are great, sometimes, but they are not the only way. This is because is has never been easier to get in front of various audiences, than it is right now in this age of social media and digital marketing.

One way to do that is through "Audience Borrowing".

"Audience borrowing" is a marketing term that refers to a strategy where a brand or company targets a specific audience that is already engaged with or loyal to another brand. Instead of trying to build an audience from scratch, you as a business owner "borrow" the attention and interest of an existing audience by associating itself with a complementary or similar brand.

This strategy has often been used in influencer marketing or partnerships between brands. For example, a fitness apparel brand might collaborate with a popular fitness influencer who already has a large and dedicated audience. By leveraging the influencer's audience, the brand can reach and engage with potential customers who have a demonstrated interest in fitness.

What are the benefits of Audience Borrowing?

Audience borrowing can be a cost-effective and efficient way for a brand to expand its reach and tap into an existing community that aligns with its target market. However, it's important for brands to ensure that the partnership or association is authentic and aligned with their values to maintain credibility with the borrowed audience.

Give me an example of Audience Borrowing

There are a variety of ways in which you can get in front of other people's audiences, for example, in a weekly newsletter.

Every week I send out a newsletter on business and tech, that includes a section where I highlight a programme, service or launch from one of my group members from my Facebook group, The Startup Business Coaching Group. My group members can submit details of their programmes and offers, that I then share with my audience on a weekly basis.

Other ways of audience borrowing include being a guest expert on other people's programmes, courses, podcasts and retreats. As the guest expert, you would develop a short course, module or talk that you would then deliver on their platform, to their audience. Their audience may as a result of your contribution, choose to sign up to your freebie or reach out to work with you directly.

Guiding Principles to Audience Borrowing

There are of course, some guiding principles for successful audience borrowing:

1. Relevance:

Ensure that the audience you are borrowing aligns with your brand, product, or service. The borrowed audience should have an interest or need that is relevant to what you offer. This alignment will increase the likelihood of converting the borrowed audience into your own customers.

2. Authenticity:

Maintain authenticity in your approach. The borrowed audience is loyal to another brand or influencer, so it's crucial to be transparent and genuine in your association. Any collaboration or partnership should be seen as a natural fit, adding value to both the borrowed audience and your brand.

3. Trust and Credibility:

Evaluate the trust and credibility of the brand or influencer you are borrowing the audience from. The borrowed audience has an existing relationship with that brand, so it's essential to choose partners who have a positive reputation and share similar values. Aligning yourself with a reputable brand will enhance your own credibility in the eyes of the borrowed audience.

4. Audience Overlap:

Consider the overlap between your existing audience and the borrowed audience. Analyse whether the borrowed audience is entirely new or if there is an existing overlap. If there is significant overlap, it might limit the reach and effectiveness of your audience borrowing strategy. Look for opportunities to reach a new and untapped audience segment.

5. Value Proposition:

Clearly communicate your unique value proposition to the borrowed audience. Explain why they should engage with your brand, what benefits or solutions you offer, and how you differentiate yourself from competitors. Clearly articulating your value will help convince the borrowed audience to become your own loyal customers.

6. Long-Term Relationship:

Consider the potential for a long-term relationship with the borrowed audience. While the initial goal may be to acquire new customers, think about how you can build ongoing engagement and loyalty with them. Create a plan to nurture and retain these customers beyond the borrowed audience strategy.

7. Measurement and Analytics:

Establish metrics to track the effectiveness of your audience borrowing efforts. Set goals, monitor engagement, track conversions, and assess the return on investment (ROI) of your marketing initiatives. Use data and analytics to refine your approach and optimise your strategy over time.

By considering these factors, you can maximise the effectiveness of audience borrowing and turn borrowed audiences into your own loyal customer base.

Who should I approach and how?

When approaching audience borrowing, there are a few potential avenues to consider:

1. Influencers:

Influencers have dedicated followers who trust their recommendations. Identify influencers whose audience aligns with your target market and reach out to them with a partnership proposal. Explain how collaborating with your brand would benefit both their audience and your business. This could include sponsored content, guest appearances, or joint promotions.

2. Complementary Brands:

Look for brands that offer complementary products or services to yours. These brands may have a similar target audience, but their offerings do not directly compete with yours. Propose cross-promotional opportunities, such as co-hosting events, bundling products, or endorsing each other's offerings to leverage each other's audiences.

3. Industry Experts:

Seek out industry experts or thought leaders who have a strong presence and following within your niche. These individuals often have engaged audiences that are interested in their insights and recommendations. Collaborate with them on content creation, joint webinars or podcasts, or featuring their expertise on your platforms to tap into their audience.

4. Media Outlets or Publishers:

Explore partnerships with media outlets or publishers that have a substantial readership or viewership within your target market. This could involve guest contributions, sponsored content, or advertising opportunities to expose your brand to their audience.

When approaching potential partners for audience borrowing, follow these steps:

1. Research:

Thoroughly research the potential partners you're considering. Understand their audience demographics, engagement levels, and values to ensure alignment with your brand.

2. Personalise Your Approach:

Tailor your outreach to each potential partner. Demonstrate that you understand their audience and explain why your collaboration would be mutually beneficial. Highlight how their audience would benefit from your product or service.

3. Proposal:

Prepare a compelling proposal that outlines the specific collaboration ideas you have in mind. Clearly articulate how the borrowed audience will gain value from the partnership. Include details about the content format, distribution channels, and expected outcomes.

4. Build Relationships:

Take the time to build relationships with potential partners before making a formal proposal. You can find people with similar business interests in Facebook and LinkedIn groups. Engage with their content, provide value, and establish rapport. This will increase the likelihood of them being receptive to your audience borrowing proposal.

5. Negotiate Terms:

Once you've established initial interest, engage in discussions to finalise the terms of the collaboration. Negotiate aspects such as content creation responsibilities, promotional efforts, duration of the partnership, and any financial arrangements.

Conclusion

In conclusion, audience borrowing is a marketing strategy that allows brands to tap into existing audiences by partnering with influencers, complementary brands, industry experts, or media outlets.

By leveraging the attention and trust of these audiences, businesses can expand their reach, acquire new customers, and increase brand awareness.

Remember that audience borrowing should be a win-win situation for both parties involved. It's important to approach potential partners respectfully, offering value and benefits to their audience while also benefiting your own brand's growth.

digital marketingaudience borrowingcollaborations
blog author image

Victoria Canham

Victoria is an ICF-accredited certified professional coach, who offers bespoke performance coach. With a background in change management and countless hours of professional coaching training and experience, I made the big switch to full-time coaching in 2020. I know what it is like to suddenly have the rug pulled out from under you while you're busy making other plans, as a result, I now help people like you to bounce back from adversity and major setbacks to emerge stronger and better than ever before. Our clients have transformed from feeling overwhelmed by life's challenges to confident, goal-driven individuals who navigate life's obstacles with ease. They've achieved their personal and professional objectives and embodied peak performance in all aspects of life. You too can experience this transformation. This is your moment. Your chance to take control, to choose growth over stagnation, achievement over inaction. This is your opportunity to prove to yourself that you're not defined by your challenges—you're defined by how you rise above them. Are you ready to transform your life and achieve peak performance?

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FREQUENTLY ASKED QUESTIONS

How can I pay for this package?

You can pay by Stripe using your debit or credit card.Should you wish to discuss a payment plan, book a call with me here.

Aren't you just a Tech VA?

Not at all, I don't do administrative duties at all, I am actually an ICF-accredited Professional Certified Coach and technophile who loves helping people to setup their tech and helping them to get into alignment with their strategy.

I set this side of my business up because I felt frustrated on behalf of the people who keep getting stuck because of the tech in their business. I also do pure performance coaching packages, so don't be surprised to see that. If you would like to find out more about how I can help you, come have a call

BOOK HERE

Can you provide examples of your work?

Yes, of course, I can. This website is built by me, using FEA Create (GoHighLevel) and I can also provide other examples, please just ask.

What other tech do you support?

I have experience building and supporting GoHighLevel (FEA Create, FG Funnels and other variations of the GHL platform), MailerLite, MailChimp, Teachery, Teachable, ThriveCart, Kajabi , Kit, Skool and Circle.