Are you ambitious? Then it’s time to unlock your full potential! Discover how high-performance coaching transforms drive into achievement. Learn powerful strategies for success in career, relationships, and personal growth. Ready to level up? Start your journey from ambition to accomplishment today.
Discover the transformative power of designing your ideal day. Learn practical strategies to take control of your time, set meaningful goals, and prioritise self-care. Realise your potential and achieve more than you ever thought possible.
Discover the hidden costs of neglecting self-care as a leader. Learn from my personal experience how not prioritising your well-being could be fatal for your business and your success. Get practical tips for self-care and avoid the pitfalls of burnout.
Unlock the incredible power of your mindset and transform your life. Discover the difference between a growth mindset and a fixed mindset, and learn how to cultivate a positive, empowering mindset. Achieve your goals and reach new heights with the help of a performance coach.
Discover how mistakes are essential for high performance. Learn to embrace setbacks and turn them into your greatest strengths.
Feeling stuck in a career rut? Discover practical strategies to break free from the plateau and unlock your full potential. Learn how to overcome challenges, set achievable goals, and create a fulfilling career path.
Unleash your inner champion. Discover how Olympic athletes can inspire your journey to peak performance. Learn how to overcome plateaus, set new goals, and achieve extraordinary results. Book a coaching session today.
Why is men's mental health still a taboo subject? This blog delves into the reasons behind the crisis, exploring societal expectations, workplace pressures, and the lack of support.
Navigate tough times in your business with resilience. Discover steps to overcome challenges and make informed decisions for your business's future.
Navigate tough times in your business with resilience. Discover steps to overcome challenges and make informed decisions for your business's future.
Navigate tough times in your business with resilience. Discover steps to overcome challenges and make informed decisions for your business's future.
Navigate tough times in your business with resilience. Discover steps to overcome challenges and make informed decisions for your business's future.
Navigate tough times in your business with resilience. Discover steps to overcome challenges and make informed decisions for your business's future.
Navigate tough times in your business with resilience. Discover steps to overcome challenges and make informed decisions for your business's future.
Navigate tough times in your business with resilience. Discover steps to overcome challenges and make informed decisions for your business's future.
Navigate tough times in your business with resilience. Discover steps to overcome challenges and make informed decisions for your business's future.
Navigate tough times in your business with resilience. Discover steps to overcome challenges and make informed decisions for your business's future.
Navigate tough times in your business with resilience. Discover steps to overcome challenges and make informed decisions for your business's future.
A nurture sequence is a series of automated emails or other marketing communications that are designed to build relationships with potential customers over time. The goal of a nurture sequence is to keep your brand top of mind and provide value to your prospects in order to ultimately convert them into paying customers.
Nurture sequences are a powerful marketing tool for business owners because they allow them to stay in contact with prospects over a longer period of time, rather than just sending one-off promotional emails. By providing valuable content and building trust, business owners can increase the likelihood that prospects will eventually make a purchase from their company.
In this blog post, we’ll dive into the key elements of a nurture sequence, how to create an effective one, and some best practices to keep in mind.
The first step in creating a successful nurture sequence is to identify the audience and segment them accordingly. By segmenting the audience based on factors like interests, behavior, and demographic information, you can tailor your messaging and content to better resonate with each group.
Once you’ve identified the audience, it’s time to create content that will provide value to them. This could be educational blog posts, informative videos, case studies, or any other type of content that will help your prospects solve a problem or answer a question. The goal is to position yourself as an authority in your industry and provide a reason for prospects to keep engaging with your brand.
Each email in your nurture sequence should include a clear call-to-action that encourages your prospects to take a specific action. This could be downloading an ebook, scheduling a call, or making a purchase. Your CTA should be relevant to the content of the email and make it easy for prospects to take the next step in the buying journey.
Personalisation is key to making your nurture sequence feel more human and less like a robotic series of emails. By using your prospect’s first name, referencing their industry or interests, or tailoring your messaging based on their behavior, you can create a more personalised experience that feels tailored to their needs.
The timing and frequency of your nurture sequence is also important. You want to strike a balance between staying top of mind without overwhelming your prospects with too many emails. Typically, a nurture sequence will span several weeks or months, with emails spaced out every few days to a week.
The first step in creating a successful nurture sequence is to define the goals of your sequence. What do you hope to achieve with this sequence? Are you trying to convert prospects into paying customers, or simply build awareness and trust? Your goals will shape the content and messaging of your nurture sequence, so it’s important to get clear on them from the start.
As mentioned earlier, segmenting your audience is key to creating an effective nurture sequence. Take the time to gather as much data as possible about your prospects and use it to create targeted segments. This will allow you to create more personalised messaging and content that resonates with each group.
Once you’ve segmented your audience, it’s time to plan out the content for each email in your nurture sequence. Start with an introductory email that sets the stage for the rest of the sequence, then follow up with a series of emails that provide value and build trust. Be sure to include clear calls-to-action in each email that align with your overall goals.
As with any marketing campaign, it’s important to test and refine your nurture sequence over time. Use analytics and feedback from your audience to adjust the timing, frequency , content, and messaging of your emails to optimise their effectiveness. A/B testing is a great way to experiment with different variables and see what works best for your audience.
It’s also important to closely monitor the results of your nurture sequence. Keep track of key metrics like open rates, click-through rates, and conversions to see how your emails are performing. Use this data to make informed decisions about how to adjust your sequence moving forward.
When it comes to nurture sequences, less is often more. Keep your messaging and content simple and focused, with a clear call-to-action in each email. Avoid overwhelming your prospects with too much information or too many emails.
The key to a successful nurture sequence is to provide value to your prospects. Make sure each email in your sequence offers something of value, whether it’s educational content, helpful tips, or exclusive offers.
Personalisation and humanisation are key to making your nurture sequence feel more authentic and less like a generic marketing campaign. Use your prospect’s name, reference their interests or behavior, and make your messaging feel more conversational.
Don’t be afraid to follow up with prospects who haven’t engaged with your emails. A well-timed follow-up email can be a great way to re-engage with a prospect and encourage them to take the next step in the buying journey.
Make sure your nurture sequence is relevant to each segment of your audience. Tailor your messaging and content to the specific needs and interests of each group to increase the likelihood of engagement and conversions.
In today’s crowded digital landscape, building relationships with prospects takes time and effort. A nurture sequence is a powerful tool for marketers looking to stay top of mind and build trust with potential customers over time. By segmenting your audience, providing valuable content, and personalising the messaging, you can create an effective nurture sequence that increases engagement and drives conversions. Remember to keep it simple, be human, and follow up as needed to keep your prospects engaged and moving through the buying journey.
If you are a small business owner (male or female) and would like to feature to tell the world about your business, please drop me a DM (you can use the cool little chat box on the right) or email me and I will get the details over to you. At the moment, the initial interview takes place on Instagram and then is reposted on YouTube, LinkedIn and Facebook.
There are likely to be affiliate links on this post, which means I may receive a commission if you purchase something through a link. You will NEVER be charged more for using an affiliate link. Sometimes you will receive a discount or reward too. However, please be assured that I only recommend products I have personally used and love!
Software - FEA Create
FEA Create is the platform on which my website is built. Everything you see here is FEA Create. I can also manage my emails, social media, pipeline and customer information within FEA Create. I am currently building a membership on the platform too.
The Female Entrepreneur Association is an online hub with the mission of inspiring and empowering women from around the world to turn their ideas into a reality, build wildly successful businesses.
World-renowned Stanford University psychologist Carol Dweck, in decades of research on achievement and success, has discovered a truly groundbreaking idea-the power of our mindset.
Dweck explains why it's not just our abilities and talent that bring us success-but whether we approach them with a fixed or growth mindset. She makes clear why praising intelligence and ability doesn't foster self-esteem and lead to accomplishment, but may actually jeopardise success. With the right mindset, we can motivate our kids and help them to raise their grades, as well as reach our own goals-personal and professional. Dweck reveals what all great parents, teachers, CEOs, and athletes already know: how a simple idea about the brain can create a love of learning and a resilience that is the basis of great accomplishment in every area.
Dilbert creator Scott Adams' funny memoir about his many failures and what they eventually taught him about success.
Scott Adams has probably failed at more things than anyone you've ever met. So how did he go from hapless office worker and serial failure to the creator of Dilbert, one of the world's most famous comic strips, in just a few years?
In this brilliant book, Adams shows us how to invite failure in, embrace it, then pick its pocket. While you laugh at his failures, you'll discover some helpful ideas for your own path to personal victory.
Do you sabotage your own happiness and success? Are you struggling to make sense of yourself? Do your emotions sometimes dictate your life?
The Chimp Paradox is an incredibly powerful mind management model that can help you become a happy, confident, healthier and more successful person. Prof Steve Peters explains the struggle that takes place within your mind and then shows how to apply this understanding to every area of your life so you can:
- Recognise how your mind is working
- Understand and manage your emotions and thoughts
- Manage yourself and become the person you would like to be.
From tips on how to reach out, to advice on navigating mental health issues, this volume is full of guidance on how to look out for your well-being.
Topics covered include:
- Anxiety and depression
- Stress
- Suicidal thoughts
- Dealing with traditional gender expectations
- Self-care and mindfulness methods- How to open up and communicate
- Where to seek help
Forget everything you thought you knew about how to motivate people - at work, at school, at home. It is wrong. As Daniel H. Pink explains in his paradigm-shattering book Drive, the secret to high performance and satisfaction in today's world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and the world.
Written by a former FBI hostage negotiator, this book offers unique and powerful negotiation techniques that can be highly effective in salary discussions.
Brené Brown is a researcher and professor who has studied vulnerability and courage for over two decades. In Rising Strong, she delves into the concept of resilience, showing how we can use our experiences of failure and hardship to rise stronger. The book is full of practical advice and exercises that can help you develop your own resilience.
This book is a great resource for anyone who is interested in learning how to build a strong company culture in a remote work environment. It covers topics such as how to communicate effectively, how to build trust, and how to foster collaboration.
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Every person I talk to has one thing in common…And it isn’t something they like to admit.Every one of them wants things better…They feel lost in a desert. Almost like they were born at the wrong time in history.And when they go to build their dreams, accomplish their ambitions and live at their highest expressions, they violently swing between moments of power and moments of fear, uncertainty and diminishing confidence.
Elevate your career with the indispensable guide, “Self-Advocacy: Your Guide to Getting What You Deserve at Work.”Self-advocacy is the ultimate career skill in the modern workplace. Honing it unlocks the growth you desire for yourself and your teams.This book presents a practical guide that anyone can use to master self-advocacy and also equips leaders with tools to train others effectively.
In this book, Dr Rangan Chatterjee, draws on two decades of practice to show you how to make easy-to-follow and sustainable health and lifestyle improvements to your everyday life. Top tips include:· How to breathe to feel happier· How to schedule in "me time"· How to become less addicted to your phone· How to find and ignite your passionLearn how to slow down and feel calmer and more in control of your life by investing in your long-term health.
Coaching for Performance is the #1 book for coaches, leaders, talent managers and professionals around the world. This is the definitive, updated and expanded edition.
With over 100,000 copies sold, New York Times bestselling author Gay Hendricks demonstrates how to go beyond your internal limits, release outdated fears and learn a whole new set of powerful skills and habits to liberate your authentic greatness.
This groundbreaking book explains why women experience burnout differently than men - and provides a simple, science-based plan to help women minimise stress, manage emotions and live a more joyful life.
Your hard work is paying off. You are doing well in your field. But there is something standing between you and the next level of achievement. That something may just be one of your own annoying habits.
Sales Star is a fabulous Copywriting and Sales Page Masterclass from the award winning sales genius - Leonie Dawson.
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If FEA Create is not for you, try out Teachery. It is fun and easy to use for hosting all your courses. It is one of the best priced platforms on the market and has no hidden fees and no surprise extras or limits.
Create and sell online courses, build vibrant communities, and monetise memberships — all on a single, scalable platform.
Body Resistance Bands & Workout Guide will help you strengthen and tone your entire body from your home gym. This fitness band set is easy to use & incredibly versatile, feel stronger in as little as 10 minutes a day. Perfect for home gym equipment, travelling or taking with you to the gym. Full Workout Guide included with upper body, core and lower body movements.
Try out the Pro features of Otter.ai, but with the same quota of 300 minutes/month.
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