This Is Why They Leave Video Series
Employee Experience (EX) videos on why your employees leave
Welcome to the "This Is Why They Leave" series—an unvarnished, direct, and powerful look at the 30 hard truths leaders often avoid.
For too long, the narrative around employee turnover has been filled with excuses and corporate platitudes. We’re told people leave for more money, but that’s rarely the whole story.
In this series, we pull back the curtain on the real, unfiltered truths. Each video is a short, hard-hitting exploration of the specific, often painful, reasons that cause your best people to walk out the door, from cowardly managers and toxic cultures to passive-aggressive leadership and broken promises.
This isn't just about identifying the problems; it's about providing the insights you need to stop the cycle. These truths are a direct call to action, offering leaders the profound self-awareness and understanding required to build a culture where people don’t just stay—they thrive.
This Is Why They Leave - Truth 1: It's Not About the Money
Everyone says people leave for more money. As an expert in employee experience, I can tell you it's almost never the root cause. This reel uncovers the real reasons people walk out the door, and why they have nothing to do with their salary.
This Is Why They Leave - Truth 2: Their Boss Sucks
This isn't just a catchy phrase; it's a stark reality. Your managers are the linchpin of your employee experience. Neglect their development, and you'll pay the price in turnover. Is it time to invest in your leadership layer?
This Is Why They Leave - Truth 3: Their ideas are always ignored
It's soul-crushing to put your energy and creativity into a suggestion, only for it to be met with silence. When people feel unheard, they eventually stop speaking up, and that's a huge loss for the business.
This Is Why They Leave - Truth 4: Leadership isn't leading by example
It's soul-crushing to put your energy and creativity into a suggestion, only for it to be met with silence. When people feel unheard, they eventually stop speaking up, and that's a huge loss for the business.
This Is Why They Leave - Truth 5: Burnout Is The New Normal
Burnout is a silent epidemic, and it's not just about feeling tired. It's about a culture that normalises pushing past our limits until we break. This is the real cost of a relentless pace on your people and your business.
This Is Why They Leave - Truth 6: My reward for doing my job well is more work
This meme perfectly captures a frustrating reality: the 'reward' for being a high performer is often just... more work. If you want to keep your top talent, celebrate their wins with growth and reward, not just an expanded to-do list.
This Is Why They Leave - Truth 7: Management is afraid of tough conversations
The discomfort of confronting an issue pales in comparison to the damage caused by ignoring it. When leaders shy away from candour, it fosters resentment, lowers morale, and lets small problems explode.
This Is Why They Leave - Truth 8: No one cares about their well-being
"Just grin and bear it" and "stress is part of the job" are the biggest lies we tell ourselves at work. When companies don't genuinely prioritise well-being, they're telling their employees, "We care more about your output than your health."
This Is Why They Leave - Truth 9: The perks don't make up for the problems
Ping-pong tables and free snacks won't fix a toxic manager or an impossible workload. People aren't stupid. They see right through the veneer and would rather have psychological safety over free pizza.
This Is Why They Leave - Truth 10: People Don't Want a Boss. They Want a Guide.
True leadership isn't about dictating; it's about empowering. Being a boss is about control, but being a guide is about influence, development, and building a team that's confident and capable.
This Is Why They Leave - Truth 11: "We're a family"... Except When It Matters
"We're a family here!"—a phrase often used, and rarely backed up. When that façade crumbles at the first sign of inconvenience—like needing sick leave or asking for fair pay—it creates deep resentment and destroys trust. Be a professional, respectful company, not a fake family.
This Is Why They Leave - Truth 12: Loyalty is Not a Two-way Street
You want long-term commitment for a 2% pay bump and a "World's Best Employee" mug? Good luck. Loyalty is earned through genuine investment in people's development, compensation, and well-being.
This Is Why They Leave - Truth 13: One Bad Manager Can Ruin Your Career
One great manager can launch your career. One bad one can ruin it.
Managers are the daily reality of the employee experience, and investing in their development isn't optional; it's essential for retention and success.
This Is Why They Leave - Truth 14:Your Company Values Are a Work of Fiction.
Those posters on the wall? The ones about 'integrity' and 'respect'? Your people are watching to see if your actions actually back them up. When they don't, trust is completely eroded and your employees feel like they are living a lie.
This Is Why They Leave - Truth 15: You Hired Brilliant People, Then Managed the Brilliance Out of Them
A tough truth for leaders: you hired brilliant people, then managed the brilliance out of them. The very things you hired them for—their autonomy and creativity—you’ve now smothered with bureaucracy and micromanagement.
This Is Why They Leave - Truth 16: The Job Description Was a Lie
When the job description is a lie, you create a complete breach of trust from day one. Employees were hired based on a promise, and when that promise isn't honoured, it's the fastest way to drive them to a competitor.
This Is Why They Leave - Truth 17: The Rules Only Apply to Some of You.
Inconsistency in policies and treatment is a killer of morale. It breeds resentment and creates a culture where people feel like their hard work and dedication don't matter as much as someone else's.
This Is Why They Leave - Truth 18: Meetings That Could Have Been an Email
How many hours a week are you spending in pointless meetings? It's not just a waste of time, it's a soul-crushing experience that shows a fundamental lack of respect for your team's time and sanity.
This Is Why They Leave - Truth 19: Lack of Clarity in Goals and Expectations
"Working hard, but not knowing what you're working towards." It's the fastest way to burnout. Your job as a leader isn't to just provide tasks; it's to provide purpose and a clear finish line.
This Is Why They Leave - Truth 20: Your Employees Don't Want Beer Fridays. They Want to Not Cry on Sunday Nights
The problem with 'Beer Fridays' isn't the beer itself, it's when it's used as a superficial perk to mask a broken culture. High-performing teams want boundaries, respect, and psychological safety. This is how you build a loyal team, not with performative, exclusionary events.
This Is Why They Leave - Truth 21: Their onboarding experience was a scavenger hunt without a map.
"Here's your computer... good luck!"
How often have you seen a brilliant new hire get thrown in at the deep end because of a chaotic onboarding process? A poor start can derail a new employee's potential and make them question their decision to join your company.
This isn't just about first impressions. A bad onboarding experience sets the tone for the entire employee journey and sends a clear message: we aren't prepared for you.
How are you making sure your new starters feel supported, not lost, from day one?
This Is Why They Leave - Truth 22: Your Feedback Loop Is Broken
That annual review where you give a platitude and they give a platitude? That’s not a feedback loop.
Your best people want to grow and get better. When you don't give them real, actionable feedback, you're not helping them. You're just setting them up to leave.
What does meaningful feedback look like in your workplace?
This Is Why They Leave - Truth 23: Companies not paying a living wage but expecting high performance and maximum dedication.
You cannot expect world-class performance when you are paying a minimum wage investment.
The way a company compensates its people is a direct reflection of its values—not what's written on a poster. A low wage with high expectations is a fast track to disengagement and resentment. It’s a complete strategic failure.
What's the biggest disconnect you've seen between pay and expectations?
This Is Why They Leave - Truth 24: Bullying at Work Is a Leadership Failure
Bullying at work isn't a "personal conflict"—it's a leadership failure.
When leaders allow bullying to go unchecked, it sends a clear message that psychological safety is not a priority. This creates a toxic environment that drives away top talent and erodes trust. You cannot have a high-performing team in an unsafe environment.
Have you ever witnessed or experienced bullying at work?
This Is Why They Leave - Truth 25: Senior Manager Ego Clashes
Leaders, your internal ego clashes are not just "disagreements." They are a strategic failure that is costing you your best people.
When you allow professional disagreements to devolve into chaos, you create an environment of anxiety and mixed messages. Your team is forced to guess, and their productivity and morale will plummet. This is a direct failure of leadership to manage its own emotional intelligence.
What's the cost of ego in your workplace?
I love Gordon Ramsay's shows as much as the next person, but his television persona is not a sustainable leadership model. The most impactful leaders are not always the loudest. They are the ones who listen, observe, and protect their team.
Leadership isn’t just about making your team feel heard; it’s about removing obstacles, shielding them from the politics, and mentoring them to succeed.
What's one of your superpowers as a quiet leader?
This Is Why They Leave - Truth 27: The Cowardice of Bad Managers
I’m going to be direct. When a manager fails to communicate crucial information—especially during a takeover—it isn't just a failure of communication; it’s a failure of courage.
Your team relies on you to be their shield. When you stand by as they are blindsided by new policies and disciplinary action, you are betraying their trust. The mark of a true leader isn’t in their title; it’s in their willingness to fall on their sword to protect their team.
What's the worst betrayal you've seen from a manager?
This Is Why They Leave - Truth 28: Transparency is a buzzword, not a practice.
"We believe in open communication." "Radical transparency." These phrases are on every company deck, but how many of them are actually true?
A lack of transparency breeds speculation and erodes trust, leading to higher turnover and a disengaged workforce. A leader's actions—or lack of them—speak far louder than any mission statement.
How transparent is your company, really?
This Is Why They Leave - Truth 29: Promotions for Tenure, Not for Talent.
You cannot build a high-performing team by promoting for tenure, not for talent. Promotions go to those who outperform, not those who outlast. This isn't Survivor.
This single policy is a massive mistake. It frustrates rising stars who see no path for growth and creates a cascade of incompetent leaders who were never ready for the job.
Have you ever seen a promotion that just didn't make sense?
This Is Why They Leave - Truth 30: The Finale
For the past 30 days, we've explored the uncomfortable truths of why people leave their jobs. Today, for the final installment, it all culminates in one undeniable reality: They don't leave companies; they leave YOU.
Every instance of burnout, every ignored idea, every cowardly management decision, every ego clash, every lie—it all traces back to leadership. This isn't about blame; it's about accountability. Your best people are not leaving your brand or your product; they are leaving your leadership.
Are you ready to truly face that truth and build a culture where people want to stay and thrive? If so, let's talk.
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Victoria Canham Coaching Blog: What is...a Quiz Funnel?
What is a Quiz Funnel?
Unveiling the Power of Quiz Funnels: Boost Your Business and Engage Audiences
When it comes to engaging and converting audiences, quiz funnels have emerged as a powerful tool in the realm of marketing. They offer a unique and interactive way to capture attention, gather valuable data, and guide potential customers through a personalised journey. In this week's blog, we will delve into the world of quiz funnels, exploring their benefits, the step-by-step process of creating one, and how they can boost your business's success.
The Basics of Quiz Funnels
Defining Quiz Funnels: A New Approach to Lead Generation and Conversion
At its core, a quiz funnel is an innovative method for capturing leads and converting them into customers. Unlike traditional lead generation techniques, quiz funnels leverage the power of quizzes to create an interactive experience that not only engages but also educates and entertains the audience. By posing thought-provoking questions and offering tailored results, quiz funnels establish a connection with potential customers, paving the way for further engagement.
Parts of a Quiz Funnel: Questions, Results, and Call-to-Actions
To build an effective quiz funnel, you need to understand its essential components. Firstly, well-crafted questions are the backbone of a quiz funnel. These questions should be engaging, thought-provoking, and relevant to your target audience. Secondly, compelling and personalised results based on the participants' answers provide valuable insights and create a sense of personalisation. Finally, strategically placed call-to-actions (CTAs) guide participants towards the desired action, whether it's making a purchase, subscribing to a newsletter, or sharing the quiz with others.
Creating an Effective Quiz Funnel
Crafting Engaging Quiz Questions: Captivating and Insightful Content
The success of a quiz funnel rests on the quality of its questions. It is important to create questions that captivate and stimulate the participant's curiosity. Use a mix of intriguing, fun, and thought-provoking questions that encourage participants to provide honest and valuable responses. By striking a balance between entertainment and information, you can ensure an engaging experience that keeps participants hooked throughout the quiz. You can use the results of these quizzes to better understand your audience and direct them to the best content for their needs.
Designing Compelling Results: Personalised and Valuable Insights
The results of a quiz funnel should deliver more than just a generic outcome. Personalisation is key to making participants feel connected and understood. Tailor the results based on their answers, offering insights and recommendations that are genuinely useful and relevant. By providing value through personalised feedback, you enhance the overall experience and establish credibility and trust with your audience.
Driving Traffic to Your Quiz Funnel
Promoting Your Quiz on Social Media Platforms: Reaching a Wider Audience
To maximise the reach of your quiz funnel, leverage the power of social media. Craft captivating posts and visually appealing graphics that entice users to participate in the quiz. Utilise targeted advertising campaigns to reach specific demographics and engage with relevant online communities or groups. Encourage participants to share their results on social media, which can amplify the reach of your quiz and attract new potential customers.
Using Email Marketing: Leveraging Your Existing Subscriber Base
If you have an existing subscriber base, email marketing is a powerful tool to drive traffic to your quiz funnel. Craft compelling and personalised email campaigns that entice subscribers to take the quiz. Highlight the benefits and value they will gain by participating. Consider offering incentives, such as exclusive discounts or free resources, to further encourage engagement.
Converting Quiz Participants into Customers
Call-to-Actions: Strategically Placing Offers and CTAs
To convert quiz participants into customers, it's crucial to strategically place a call-to-action throughout the quiz funnel. Introduce relevant offers or promotions that align with the participants' interests and results. These CTAs should be clear, compelling, and visually appealing, guiding participants towards the desired action, such as making a purchase, signing up for a trial, or subscribing to a service.
Personalised Follow-Up: Nurturing Leads with Relevant Content
After participants have completed the quiz, it's essential to nurture leads through personalised follow-up. Develop a targeted email marketing campaign that provides additional value based on each of the different possible quiz results. Share relevant content, offer further insights, and address any questions or concerns they may have. By nurturing these leads with valuable information, you build trust and increase the likelihood of conversion. I have seen a well known money coach very successfully launch training for each specific quiz result type.
Upselling and Cross-Selling Opportunities: Maximising Revenue from Quiz Participants
Quiz funnels offer opportunities for upselling and cross-selling. Based on the participants' quiz responses and results, identify products or services that complement their needs and preferences. Craft tailored recommendations or exclusive offers that encourage participants to explore additional offerings. By leveraging the personalized insights gained through the quiz, you can maximize revenue and enhance the customer experience.
Common Mistakes to Avoid in Quiz Funnels
Overcomplicating Quiz Questions: Keeping it Simple and User-Friendly
One common mistake in quiz funnel creation is overcomplicating quiz questions. Remember to keep the questions simple, fun, concise, and easy to understand. Avoid confusing language or complex scenarios that may discourage participation. By making the quiz user-friendly and accessible, you increase the chances of attracting a wider audience.
Neglecting Mobile Optimisation: Ensure a Seamless Experience on All Devices
With the increasing use of mobile devices, it's crucial to optimise your quiz funnel for mobile or tablet users. Neglecting mobile optimisation can result in a poor user experience, which may lead to higher drop-off rates. Ensure that your quiz funnel is fully responsive, loads quickly, looks great and offers a seamless experience across all devices. By catering to mobile users, you maximise your reach and engagement potential.
Failing to Follow-Up: Maximising the Potential of Quiz-generated Leads
A critical mistake in quiz funnel implementation is failing to follow up with quiz-generated leads. These leads have shown interest and engagement, making them valuable prospects, even warm leads, for conversion. Implement a comprehensive follow-up strategy, including personalised emails, relevant content, and targeted offers. By nurturing these leads, you can maximise the potential and increase your chances of converting them into customers.
Conclusion
Quiz funnels have proven to be a powerful tool for engaging, converting, and delighting audiences. By creating an interactive and personalised experience, businesses can capture valuable leads, guide them through a tailored journey, and ultimately increase conversions and revenue. Implementing a quiz funnel requires understanding your target audience, crafting engaging questions and results, driving traffic through various channels, converting participants into customers, analysing performance metrics, and continuously optimising for better results. Embrace the potential of quiz funnels and take your marketing efforts to the next level, unlocking sustainable growth and success for your business.
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