What is...an Evergreen Launch?

Victoria Canham • 02 May 2023 • 4 min read

What is...Evergreen Launching?

Evergreen launching is a marketing strategy that allows you to automate your product or service launch process. Instead of doing a big launch and then moving on to the next thing, evergreen launching allows you to have a consistent, ongoing launch process that happens in the background of your business.

The term "evergreen" comes from the concept of a tree that always has leaves and stays green year-round. In the same way, an evergreen launch is always happening and doesn't have a specific start or end date. Instead, it's a continuous process that can be optimised and improved over time.

How Does Evergreen Launching Work?

The basic idea of evergreen launching is to create a funnel that leads people from discovering your business to becoming paying customers. Here's an example of how an evergreen launch might work for an online course:

1️⃣ Create a lead magnet: This is a free resource that you offer to potential customers in exchange for their email address. It could be a checklist, guide, or video tutorial that's related to the topic of your course.

2️⃣ Set up an email sequence: Once someone opts in to your lead magnet, you'll send them a series of automated emails that provide value and build trust. These emails should be designed to educate and engage your audience, rather than just trying to sell them something.

3️⃣ Offer a tripwire: A tripwire is a low-cost product or service that's offered to people who have already opted in to your lead magnet. It could be a mini-course, ebook, or a consultation call. The idea is to get people to make a small purchase so they become more invested in your business.

4️⃣ Present your main offer: After people have gone through your email sequence and tripwire, they'll be more likely to be interested in your main offer, which is your online course. You can present this offer in a variety of ways, such as through a webinar, sales page, or video series.

5️⃣ Follow up and optimise: Once someone has become a customer, you can continue to nurture the relationship by providing additional value and offering upsells or other products. You should also track your metrics and make adjustments to your funnel as needed to improve your conversion rates.

Why Evergreen Launching is a Game-Changer for Your Business

There are several reasons why evergreen launching can be a game-changer for your business:

1️⃣ Consistency: With evergreen launching, you have a consistent, ongoing process that's always happening in the background of your business. You don't have to go through the stress and hustle of a big launch every time you want to sell something.

2️⃣ Automation: Evergreen launching is highly automated, which means you can spend less time on marketing and more time on other important aspects of your business. Once you've set up your funnel, it can run on autopilot and generate sales while you sleep.

3️⃣ Scalability: Because evergreen launching is automated, you can scale it up or down depending on your needs.

4️⃣ Cost-effectiveness: Evergreen launching can be more cost-effective than traditional launches because you don't have to spend a lot of money on ads or other marketing tactics to get results. Instead, you can focus on creating valuable content that attracts your ideal customers.

5️⃣ Better customer experience: With evergreen launching, you can provide a better customer experience by offering value and building trust over time. This can lead to higher customer satisfaction and loyalty, which can in turn lead to more sales and referrals.

6️⃣Increased revenue: By having a consistent and automated sales process, you can potentially increase your revenue and profits over time. You can also experiment with different offers and pricing strategies to see what works best for your audience.

7️⃣ Flexibility: Evergreen launching allows you to be more flexible with your marketing and sales approach. You can test and tweak your funnel as needed to optimise your results, and you can also create multiple funnels for different products or services.

Conclusion

Evergreen launching can be a game-changer for your business by providing a consistent, automated, and cost-effective way to sell your products or services. By focusing on building trust and providing value to your audience over time, you can create a better customer experience and potentially increase your revenue and profits.

So why not give evergreen launching a try and see how it can work for your business? Book a call now to discuss your requirements.

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Victoria Canham - Your Performance Partner

Victoria is an ICF-accredited certified professional coach, who offers personalised performance coaching. With a background in change management and countless hours of professional coaching training and experience, I made the big switch to full-time coaching in 2020. I know what it is like to suddenly have the rug pulled out from under you while you're busy making other plans, as a result, I now help people like you to bounce back from adversity and major setbacks to emerge stronger and better than ever before. Our clients have transformed from feeling overwhelmed by life's challenges to confident, goal-driven individuals who navigate life's obstacles with ease. They've achieved their personal and professional objectives and embodied peak performance in all aspects of life. You too can experience this transformation. This is your moment. Your chance to take control, to choose growth over stagnation, achievement over inaction. This is your opportunity to prove to yourself that you're not defined by your challenges—you're defined by how you rise above them. Are you ready to transform your life and achieve peak performance?